Tostitos Party Safe Bag

Client: Tostitos

Agency: Goodby, Silverstein & Partners

Super Bowl Sunday is one of the biggest drinking days of the year. Consequently, it's one of the worst days for drunk driving accidents.

Breathe into the Tostitos Party Safe Bag to check your BAC level and if you're over the limit, you’ll receive a free Uber code so you can get home safe after the big game.

Role and Technology

I led prototyping and design of the product before and during production. The bag uses Arduino and alcohol sensors to gauge BAC from a person's breath and changes LED colors based on whether or not the BAC reading is over the legal limit.

Tostitos Bag Pic.jpg