Matthew Chiang

Senior Marketing Technology Manager — Google (April 2023 — Nov 2025) | New York, NY

• Led cross-functional initiative between marketing and product engineering teams to develop internal tools and working models to streamline content creation and localization operations, saving a projected $1M+ in operating expenses.

• Launched Google’s first 9 physical retail stores by owning and scaling the customer demo marketing technology stack.

Marketing Innovation Manager — Google (Nov 2021 — April 2023) | New York, NY

• Created innovative customer experiences across digital and physical retail showcasing Google’s devices and services.

• Developed omni-channel marketing execution strategies for the 1P direct-to-consumer e-commerce and physical retail business.

Senior Creative Technologist — Google (via Aquent) (Aug 2019 — July 2021) | Mountain View, CA

Creative Technologist — Goodby, Silverstein & Partners (Dec 2018 — June 2019) | San Francisco, CA

• Experimented with emerging technology with a focus on AR and AI for brands.

• Educated the agency on emerging tech through monthly all-agency talks and Instagram: @labs.gsp.

• Clients: BMW, Pepsi, The Dali Museum, Cheetos, Tostitos, Xfinity/Comcast, NFL, and Golden State Warriors.

Junior Creative Technologist — Goodby, Silverstein & Partners (Dec 2017 — Dec 2018) | San Francisco, CA

Creative Technologist Intern — Goodby, Silverstein & Partners (Oct 2016 — Dec 2017) | San Francisco, CA

UI Engineer — Kohl's (Mar 2016 — Oct 2016) | Milpitas, CA

Skills

Unity, iOS/Swift/ARKit, Android, Python, HTML/CSS/JavaScript, Arduino, 3D modeling/printing, C4D, Adobe creative suite.

Education

University of California, Berkeley (Dec 2015) BS Industrial Engineering & Operations Research

Awards

Silver — 2019 Cannes Lions — Dalí Lives

Silver — 2019 Cannes Lions — Dalí Lives

2 Shortlists — 2019 Cannes Lions — Dalí Lives

Bronze — 2018 Bronze Cannes — Cheetos Vision

5 Shortlists — 2017 Cannes Lions — Tostitos Party Safe Bag