Xfinity Secret Screen

Client: Xfinity

Agency: Goodby, Silverstein & Partners

With the World Cup taking place in Russia this year, Xfinity decided to help fans sneakily watch the games during work hours.

The Secret Screen is a specially engineered tablet hidden inside a notebook. To the naked eye, it appears to be nothing more than a paper-white digital screen, but when users put on their special polarized glasses, the live-stream of World Cup games from the Xfinity Stream app becomes visible. 

Secret Screens have been distributed to soccer fans across the country just in time for the World Cup, ensuring that they never miss a game. 

Role and Technology

I worked with August Bjornberg in prototyping and hacking the underlying tablets and their polarizing filters.