Dalí Lives

Client: The Dalí Museum

Agency: Goodby, Silverstein & Partners

DeepFake is an AI face-swapping program that is notorious for celebrity revenge porn and getting presidents to say anything.

We instead used it for a more artistic purpose in bringing Salvador Dalí back to life. In collaboration with The Dalí Museum in St. Petersburg, Florida, we created a new experience in which visitors can personally interact with the surreal artist himself. Dalí personally welcomes you to his museum, even sharing observations on current events and the motivations behind his masterpieces.

Role and Technology

I experimented with and configured the DeepFake tech during prototyping and then led the hardware and electronics development for the physical installations during production.

Press

Deepfake Salvador Dalí takes selfies with museum visitors — The Verge

With a Little Help From A.I., the Dali Museum Brings the Famed Surrealist to Life — Smithsonian

Salvador Dalí deepfake brings legendary surrealist to life at Florida museum — Mashable

Deepfake Salvador Dalí Is Both Convincing and Terrifying — GQ

A Salvador Dalí DeepFake can take selfies with museumgoers — Futurism

This Unsettling AI Version of Salvator Dalí That Greets You at His Florida Museum May Be the Most Surreal Thing Ever — artnet

The Salvador Dalí Museum just Deepfaked Dalí — Fast Company

And many more…

Awards

Silver — Digital Craft: AI Storytelling — Cannes Lions 2019

Silver — Design: Digital Installations & Events — Cannes Lions 2019

2 Shortlists — Cannes Lions 2019