Cheetos Vision

Client: Cheetos

Agency: Goodby, Silverstein & Partners

From smart assistants to self-driving cars, AI is changing our world. How could we make Cheetos, a snack brand that has nothing to do with tech, a part of the conversation?

By training an AI system on Cheetos that turns everything it sees into Cheetos.

Truly the dumbest use of AI the world has ever seen.

Role and Technology

I trained and coded the AI model with Tensorflow and Python while August Bjornberg led iOS development and Troy Lumpkin led creative direction. The AI creates Cheetos based on the edges, textures, and objects it detects in an image.

Download the app here.

Check out the splash site and more content here.